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Essentials of Quality Management
Starting on:
May 28, 2025
Ending on:
May 28, 2025
Moderator(s):
Venue:
KUTRRH
Max Credits:
3 Points

Provider:
Kenyatta University Teaching and Referral Hospital
Claim Points

Essentials of Quality Management

Starting on:
May 28, 2025
Ending on:
May 28, 2025
Venue:
KUTRRH

Description

What is Quality Conformance to specifications (British Defense Industries Quality Assurance Panel) Zero Defects(Philip Crosby) Doing it right the first time and always (Philip Crosby) Fitness for purpose or use (Juran) A predictable degree of uniformity and dependability, at low cost and suited to the market (Edward Deming) Synonymous with customer needs and expectations (R J Mortiboys) Meeting the (stated) requirements of the customer- now and in the future (Mike Robinson) The total composite product and service characteristics of marketing, engineering, manufacturing and maintenance through which the product and service in use will meet the expectations by the customer (Armand Feigenbaum)

Objectives

Benefits of quality Gaining a competitive advantage – if a business can create a product that is of higher quality than its competitors through a patented method, this will give them a CA Impact on sales – if product meets customers’ demands then demand should rise Creating a USP – unique selling point can increase demand. Impact on selling price – USP means higher prices will be charged; ‘perceived quality Pricing flexibility – can charge higher prices or have a range of products for different target customers enabling business to have a range of quality products for each size of purse. (British Airways) Cost reductions – less waste and therefore reduced costs which can be passed on to customers. Firms reputation – not having a quality system in place can damage reputation.

Presenters

  1. Dr. Maureen Charagu
    Dr.

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